Sportscraft Mother's Day
Campaign
Creative. On-set Art Direction
Prep and Post Direction.
As a mother today, you’re a lot more than a traditional caregiver role. You wear countless hats from role model and mentor to coach, stylist, entertainer and much more. This campaign celebrates the enormous diversity of skills required to be a mother today.
Photographer: Georges Antoni
DOP: David Child
Stylist: Sara Smith
Hair: Alan White
Make-up: Kellie Stratton
Producer: Brooke Smith
Head of Brand: Nic Briand
Art Director: Olga Okun