Creative. On-set Art Direction.

Brand Film
Westside Film

A campaign that traces the journey and spirit of the longstanding partnership with Woolmark, with emphasis on quality of Australian merino wool. The idea focuses on transparency, goodwill and sustainability and the pride between Sportscraft and the Australian farmers.

Photographer: Georges Antoni
DOP: David Child
Stylist: Sara Smith
Hair: Alan White
Make-up: Victoria Baron
Producer: Brooke Smith
Head of Brand: Nic Briand
Art Director: Olga Okun

Creative. Art Direction.

This campaign celebrates Australian summer through that feeling of bliss we find ourselves in when lost in the moment. We eat, we play, we dance, we get dressed up and down, whilst surrounded by the people we call ‘home’.

Photographer: Georges Antoni
DOP: David Child
Stylist: Sara Smith
Make-up: Kellie Stratton
Producer: Brooke Smith
Head of Brand: Nic Briand

Brand Film

Creative. On-set Art Direction.
Prep and Post Direction.

Photographer: Simon Lekias
DOP: David Child
Stylist: Sara Smith
Hair: Michele McQuillan
Make-up: Kellie Stratton
Producer: Brooke Smith
Head of Brand: Nic Briand
Art Director: Olga Okun

Brand Film

Creative. On-set Art Direction.
Prep and Post Direction.

Photographer: Hannah Scott-Stevenson
DOP: David Child
Stylist: Sara Smith
Hair: Alan White
Make-up: Isabella Schmid
Producer: Brooke Smith
Art Director: Olga Okun

APG & Co Team–
Brand Marketing Manager: Rachel Dougan
Head of Brand Jag: Samantha De Kauwe

Denim for Every Body

Photographer: Felipe Hernandez
DOP: Calum Riddell
Stylist: Samantha Sorbello
Hair: Michele McQuillan
Make-up: Gillian Campbell
Head of Brand: Nic Briand
Art Director: Olga Okun

Photographer: Felipe Hernandez
Stylist: Samantha Sorbello
Make-up: Gillian Campbell
Head of Brand: Nic Briand
Art Director: Olga Okun